Sales through Service

  • A powerful coaching, training and business advice tool for quality people wishing to deliver a high value business advice, training, and coaching service, focused on building reputation, repeat business, cross sales, up-sales and referrals through powerful customer focused systems

Sales through Service is a set of powerful and valuable systems and processes that you can use as a coach or business adviser to win new clients and add massive value to your existing clients.

It teaches and empowers Organisations of all kinds, what type of systems to use, and how to use them, to consistently build:

  • Reputation
  • Repeat sales
  • Cross and up sales
  • Recommendations
  • Referrals

Whilst also reducing marketing spend, and continually blowing customers’ socks off!

These are proven systemised tools specifically designed for the 21st century world of the empowered customer, online reviews, and social media.

There are 7 key systems:

  1. Great or Poor ® Customer Experience Systems
  2. Investors in Feedback ® Audit and Accreditation Systems
  3. Sales through Service ® Sales Systems
  4. Sales through Service ® Referral and Recommendation Systems
  5. We Boobed ® Disaster Recovery Systems
  6. Sales through Service ® Lapsed Customer Recovery Systems
  7. Winfluence ® Behavioural Effectiveness and Win/win Negotiation Systems


These are backed up by:

  • Proven advice, coaching and training tools
  • Kitemarks and accreditation level awards


Are you A Business Professional or Coach who wants a high client value tool to start or boost your business (at a sensible cost)?

A Sales through Service ® licence offers you a low cost / high value tool to build your own coaching, training and business improvement business, using proven systems and methodologies which are guaranteed to help your clients get significant value, and keep them coming back to you on a regular basis.

Are you committed enough?

We have deliberately kept the cost of entry down so it’s easy for quality people to say ‘Yes, please, tell me more’ without the fear of high and spiralling costs

But, and it’s a big but ….

Please DON’T contact us unless:

  • You are genuinely personally excited by the idea of customer feedback and how it can transform organisations when properly leveraged
  • You are prepared to work hard to build your reputation and find good customers (we’ll support you, but you need to put the work in)
  • You are passionately (and we don’t use that word lightly) committed to practising what you preach (many of our customers have been with us for over 10 years)

This is NOT an easy ‘everyone just sign here’, this is a powerful support system for go getting, passionate, mature people who want a world class set of tools to support and enhance their offer and enable them to win clients more easily, get high value recurring work from them and keep them for longer.


Benefits of a Sales through Service ® Licence:

  • Significantly increases client interest and offers powerful low cost entry offers (makes winning new clients easier)
  • Adds massive value to clients (so they pay you more, use your services more often and stay with you longer)
  • Established and guaranteed methodologies which add value : proven through almost 20 years experience and numerous case studies
  • Quality training, coaching and  support material to help you succeed : based on proven, published methodology
  • High quality support with low monthly fees, so you can partner with us without worrying about the cost


Who Is Right For a Sales through Service ® Licence?

  • Do you have a successful background?
  • Do you have the desire to create your own high value coaching / training / advice business, or do you already have a coaching / training / business support business that you’d like some powerful, branded extra tools for?
  • Do you have the skills and mindset to follow a proven methodology and systems?
  • Do you have a strong commercial awareness?
  • Do you have excellent communication and people skills?
  • Are you well organised and self motivated?
  • Do you want genuine freedom, fantastic job satisfaction and to make a real difference to people and organisations?

If you can genuinely answer ‘yes’ to these questions, then we’d like to talk with you.

8 + 1 =

The Sales through Service ® Licence Investment

There is a low cost entry of

  • £4000.00 plus VAT, with an ongoing licence fee of
  • £99.00 plus VAT per month

These fees include: 4 day high impact induction and training, starter marketing pack, monthly coaching, customer feedback and an annual CPD event with Guy Arnold
So if you want a powerful set of branded tools to build your own genuinely lucrative and sustainable business as a business coach and trainer, and you think you’re good enough, we want to hear from you!

Small print:

  • All licences carry high quality training, quality support material, rights to a defined area, leads from our websites and regular support.
  • Discounts for >1 person being trained at a time will apply.
  • This licence is also suitable for use by trainers and coaches inside Organisations: special rates apply depending on need and usage.
  • Our systems and logos can only be used under paid licence from us.
  • Any non licensed use of our systems and logos will be charged at 10X normal rates, for a minimum assumed period of 2 years.

What Our Customers Are Saying.

Don’t just take it from us, let our customers do the talking!

Guy addresses important rules in sales with ‘Sales Through Service’: without service any sales will be short term at best, or not at all!

To succeed, businesses need to understand these principles and rules.

Julian Richer

MD, Richer Sounds

‘Getting customers on your side is the x factor of business success. Guy Arnold turns the model of ‘us and them’ on its head and argues for a very practical, daily co-operation with the people you serve’

Ed Mayo

Secretary General, Cooperatives UK

If you want success in sales, focus on the serving the customer first. Guy Arnold applies the principles of customer service to help you build your reputation, garner referrals, create loyalty and sell more. This is the kind of material that you won’t just read. You will use.

Shep Hyken

Customer Service Expert

What can I use for free?

You are free to use our email top tips and videos as much as you like personally.

Please help us continually keep quality high and prices low by not using the material in any other way.

If you want to use our material to coach, train, audit, accredit or advise teams or organisations, please apply for a licence (it’s NOT expensive, but it IS valuable), thankyou!

Please note: we do follow up any unlicensed use and charge any use at 10X the published rate, for a minimum assumed period of 2 years. This will NOT guarantee that you can go on using our material after that.

What are the brands you own?
The main brands we own, and offer licences for are:
  • Sales Through Service: (Sales systems to drive reputation, referral, repeat sales, cross sales, up sales and reduced costs)
  • Investors in Feedback: (Systems, Audit and Accreditation on the effective gathering and response to internal and external feedback)
  • Great or Poor: (Business Management systems for leaders, to build reputation and referrals)
  • The Business Barometer: (A simple powerful way to measure reputation and customer experience)
  • Elastic & Velcro marketing: (A series of simple powerful systems to turn feedback into extra sales and direct referrals)
  • Go the Extra Inch: (A series of powerful continual improvement systems, based on the Japanese concept of kaizen)
  • The Sniper Approach: (How to get referrals without the BS)
  • We Boobed: (How to turn mistakes into triumphs)
  • Winfluence: (Communication, delegation, decision making and negotiation systems to get great results in any circumstance)
  • Lapsed Customer Recovery (A powerful lapsed customer recovery system that gets paid on results)

We are also partners with:

  • StayRated (A powerful and simple real time feedback system by text, suitable for all organisations and situations where the customer visits for an experience)

Please contact us if you’d like any more information on any of these.

Can I upgrade or downgrade after I sign up?

Yes, you can change at any time after signing up.

Just email or call us to discuss your situation and we’ll make sure we get you on the best package for your needs.

Do you offer discounts for multiple licenses?

Yes, of course.

Like any licence or service, the more you buy, the better deal you get.

We aim to practice what we preach – we’ll work with you to find the most cost-effective solution to your needs.

Please contact us to discuss your needs, your client needs, and your budget: one size rarely fits all!

What is your refund policy?

We offer a no-quibble guarantee on all our material.

If you are not satisfied with our product, then simply send us an email and we will contact you to sort out the issue: if this isn’t suitable, we’ll refund your purchase right away.

Our goal is and has always been to create a happy, thriving community of prosperous licensees. If you are not thrilled with the product or are not getting enough benefit from it, then it’s in neither of our interests to fall out: we’ll talk first (and see if there’s been a mistake of some kind), and if you’re still not happy we’ll happily refund you.

(Please note: this applies unquestioningly to all products, but Licensees have their own obligations (activity etc) to fulfil as well).

Contact us to enquire how we can help you win more clients and make more money

‘Sales Through Service’ and ‘Investors in Feedback’ are the No 1 sales, marketing and engagement tools for the world of social media and the empowered customer.

Focus on service and the sales will follow … not the other way round!

Free E-Book Download

Helpful Videos

What is 'Sales Through Service'?

About Guy Arnold

 Guy is the published author of 'Great or Poor', and 'Sales through Service'. He works with Business Advice Organisations (large and small), offering simple and hugely powerful advice, audit and accreditation systems to their clients that generate cross sales, repeat sales, referrals and reputation sales to both parties. He believes this is perhaps the single most critical area for businesses to focus on in this new age of the empowered customer and social media.

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Contact Information

By far the best way to contact us is by: Email: 

Or call 07990 550057

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